The “Mania de Cheddar” (Crazy for Cheddar) campaign was conceived for the launch of a new product platform at Mania de Churrasco!, featuring their famous cheddar products.

This campaign promotes three newly launched products: Cheddar Angus, Cheddar and Bacon French Fries, and Cheddar and Bacon Rustic Potatoes.

The challenge was to create a visually impactful language that aligned with the brand’s visual style while always emphasizing the three products.

In addition to creating the graphic pieces for the campaign, I was also responsible for the copywriting, image editing, and coordination of deliveries.