Hamburger University
Editorial
2020
The learning actions of Hamburger University are based on theories, methodologies, principles, and practices recognized worldwide as foundations for success in corporate education. With this in mind, we helped create the Quick Corporate Education Guide. The goal was to deliver all the necessary knowledge in an easy, intuitive, and strategic manner to facilitate the development and performance of employees.
We created icons, visual structures, and diagrams to simplify all the content in the material.
The biggest challenge was to build an editorial project that could be intuitive and easy to navigate while delivering rich content. It needed to address the main questions quickly and comprehensively.
We thought about how the navigation and content search would work throughout the pages. To achieve this, we developed color-coded chapters with menus to facilitate navigation, creating a simple yet very efficient content organization system.
Considering the need for the material to be lightweight and functional across various devices, we carefully planned how the guide would perform in different scenarios, always ensuring readability and easy navigation.
