Juicy
Visual Identity
and Packaging
2019
Juicy was created with the desire to be a company whose products maximize the value of their raw materials and nutrients, exploring all their potentialities. Our task was to create a strong brand universe and packaging that could showcase its youthful and fun spirit.
This project was quite comprehensive; we were able to develop the visual identity, packaging, promotional and sales materials, all while adding a touch of strategy.
Lots of colors and graphics. From the beginning, our goal was to convey the brand’s laid-back vibe, showcasing the playfulness of having many nutrients in a single bottle.
