Mania de Churrasco!
Marketing campaign, photography and
marketing materials
2024
With Pepsi’s support, Mania de Churrasco! launched a campaign called “Take Your Passion with You” (Leve sua Mania com você), promoting the sale of three collectible thermosensitive cup models illustrated by artist Rômulo Deu Cria.
In this project, I had the opportunity to lead the creation of the campaign’s name and visual language, coordinate the photo shoot, and create marketing materials.
The visual universe.
Since the cups are visually striking, the campaign’s visual language was created in a minimalist manner, incorporating texture and elements from the artist’s illustrations themselves. The goal is to truly draw attention to the cups, making them stand out from the screen.
VIDEO AND PHOTOGRAPHY: PURPLE
ILLUSTRATIONS: Rômulo Deu Cria
